Selling Data Is Different Than Selling Voice
In his latest Outlook 4Mobility, Andrew Seybold points out that US mobile operators seem confused about who they should be selling wireless data services to. US operators are experts at selling voice and are trying to sell data to voice customers. Seybold suggests that what they really need to do is target heavy wired data users. Show them how they can take advantage of wireless data services for their PDAs and laptops. Oh yeah, and make sure to be aggressive with the pricing.