Small Grassroots Internet Guides Beat The Big Guys
from the the-way-things-used-to-be dept
It wasn’t that long ago when just about everything online was a small “grassroots” type of effort. Then the dot coms and the venture capitalists came in and it all turned into “get big fast”, which eventually led to “shut down fast”. So, in these days following the boom/bust, some more grassroots operations are beginning to flourish again. For instance, in the “city guide” space, CitySearch is struggling to make some money, but a bunch of small, niche focused, grassroots operations are getting the job done. It’s good to occasionally see people step in and provide services without plans that involve multi-billion dollar IPOs.