Publishers Suing Gator
from the sue-sue-sue dept
A number of online content sites have teamed up to all sue Gator, saying that the company illegally sells ads for their sites, and then walks off with the profits. Gator offers a downloadable eWallet type app that includes some annoying adware that will pop up random ads based on what page you’re viewing. Sometimes these ads block out other ads already on that site. Most users don’t realize where the ads come from, and assume that they’re from the site itself. Thus, Gator is making money by selling advertisements on the backs of sites who don’t see any of the revenue – while also blocking those sites own efforts to make revenue from advertising. Should be an interesting case. While I think what Gator does is despicable, I do wonder if it’s really illegal.