Betting The Farm On Picture Messaging

Ericsson has been steadily losing ground in the handset business to Nokia, Motorola, Samsung and Siemens. But with the T68 getting more and more popular and the SonyEricsson jv cranking out new products, things might turn out all right. Today they rolled out 4 news phones and a new snap on camera. SonyEricsson seems to be betting the farm on picture messaging. More and more of their products support snapping pix and emailing them right away. Plus all their new GSM phones are triple-band meaning that one phone can be used on North America, Europe and Asia. That should provide some decent manufacturing efficiencies as GSM gets bigger in the US. Oh and Nokia introduced its second triple-band phone, the 6610. SonyEricsson seems to be going the route of focusing on innovative handsets with interesting features while Nokia is plodding along fat and happy with its 34% market share.

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