What Innovation Squeeze?

from the things-are-just-fine dept

Some people seem to think that the economic downturn is going to slow down innovation. However, there’s plenty of evidence suggesting the opposite is true. The article suggests many reasons why innovation is still going strong. Money that used to go towards ridiculous marketing (Superbowl commercials, anyone?) now goes into R&D. Also, companies are more focused on practical innovations, since they want something they can take to market, instead of useless wasteful innovation. I always think that the downturn forces companies to be more creative in coming up with solutions, which could also push innovation forward.

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