Not The Real Slim Shady

from the napster-bombing-for-promotional-purposes dept

The practice of “Napster bombing” has been around for a while. People put up fake versions of real files for fun or to piss people off. Salon is asking whether Interscope, the label that Eminem is on put out fake versions of his new songs as a marketing tactic, and not just to frustrate people trying to download the real songs. The folks at Interscope aren’t talking, but it’s certainly an interesting idea. However, as someone in the article points out, it’s the type of advertising that only works early on – before the album is released. Once enough people have the real album, the real versions of the song will drown out the fake advertisements.

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