Can Broadband Save Online Media?

from the not-through-advertising dept

An interesting article from the McKinsey Quarterly looking at a number of broadband based business models. While some think that increasing broadband adoption will provide more internet companies with ways to make money, this article takes a less optimistic view. They throw water on the idea that broadband adoption will rekindle the online ad market – showing that it’s unlikely to do much for it. However, they do see opportunities in online gaming and various tie-ins with other forms of entertainment. I think the tie-in issue is the biggest opportunity, though most companies have been slow to experiment with it.

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