To Take On AdCritic

from the fight!-fight!-fight! dept

A lot of people have been upset since the shutdown of and were happy to hear that at least they got bought by AdAge and were going to relaunch. However, it seems that a new site, has beaten them to the punch and has launched their own ad site. They have a deal with ABC to show a bunch of commercials that run on ABC. They also claim that they’re going to make money and are much better than AdCritic – because they’re not just about showing the ads. They’re also going to let advertisers pitch additional products and provde more info about what they’re advertising. Finally, they’re going to provide data to advertisers about which ads people like and what they like about them. Of course, AdCritic tried these business models themselves and never got anywhere. The article also points out that the folks from AdCritic are gearing up for their relaunch, and say they’re not concerned about since they’ve already got the brand name. I think a little competition may be healthy. Actually, I don’t think that at all, but I think it will be cool to have the commercials online again.

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