SonicBlue Gives Amazon Exclusive

from the this-only-makes-sense-when-you-can't-meet-demand dept

SonicBlue is giving exclusive rights to the new ReplayTV4000 unit. For two months buyers will only be able to order the unit through While this sounds like a great win for (and it probably is), this type of exclusive promotion only makes sense if one of two things is happening: (1) Sonic can’t make enough units to meet the demands of selling at a truly national level or (2) Sonic is expecting a lukewarm response to this product and is trying to generate buzz by limiting the availaiblity. I suspect that at a starting price of $700, it is the latter…

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