How To Price Wireless Data Plans

from the if-we-only-knew dept

One of the biggest reasons why wireless data plans are slow to take off is that the pricing for them is really ridiculous. None of the wireless carriers seem to know how to price their plans in a reasonable way. Of course, some of the problems is the reliance on old billing systems that were set up for counting voice minutes. However, charging for data by the minute doesn’t always make sense. For that matter, charging data by the byte doesn’t seem like the greatest idea either, since it creates a huge disincentive for use. No matter what, it’s an issue that wireless carriers are going to need to work out if they’re going to be successful in pushing adoption.

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