Why AOL Should Buy NBC

from the add-to-the-mess dept

An article from AdAge predicting that AOL-Time Warner will end up buying NBC. They point out that NBC needs a bigger media partner, and AOL-TW needs a real network (the WB does not qualify). Of course, if NBC were in play, then a bidding war certainly could erupt (especially with interest from Barry Diller at Vivendi Universal). It certainly does make some sense. However, part of me wonders if AOL-TW can handle another larger merger at this point. They’re still having enough problems with indigestion from the big merger that created them (as well as the “little merger” with Netscape). Of course, NBC’s hit shows like Friends and ER are already produced by Warner Brothers (if I remember correctly, and I might not…), so maybe it wouldn’t be a huge stretch.

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