NetRatings Not Buying Jupiter Media Metrix

from the there-goes-that-plan dept

It seems that NetRatings won’t be buying up their only competition. The FTC has questioned the way they structured the deal, so NetRatings has announced they’re bailing out on plans to buy Jupiter Media Metrix. Of course, that sucks for Jupiter, who is very quickly running out of money and needed this deal to survive. They say they would like to contest the decision, but can’t afford to. If the FTC is concerned that this makes NetRatings into something of a monopoly, then that seems to happen either way – once Jupiter Media Metrix goes out of business.

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