Dot Com Super Bowl Ads Did Nothing Special For Traffic
from the oh-well dept
Wasn’t the whole point of having a Super Bowl ad for a dot com to drive traffic to that site? Well, it sounds like it didn’t really work for most sites. The exception was (unfortunately) mLife, who drew the most traffic following their ad (though, hopefully from people who wanted to yell at AT&T Wireless for being really really lame). HotJobs, Monster.com, and E*Trade all saw their traffic go down on Sunday, as compared to the day before the Super Bowl.