Tivo To Spy On Super Bowl Watchers

from the just-how-do-you-use-your-tivo? dept

Tivo is saying that for this year’s Super Bowl they’re going to spy on how users watch the game (and the commercials). They’re going to keep track of when people fast forward and rewind, and which parts they’re most interested in. I imagine this will be their way of demonstrating the sort of beyond-Nielsen info they’ll be able to generate about Tivo users and how they watch TV. I wonder if people will get annoyed that Tivo is watching their every click of the remote? Of course, Tivo apparently needs to do something because people still aren’t rushing out to buy them. I still think they really need to pretty much give the boxes away. People aren’t buying them because they still cost too much.

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