Hard Sells And Popups Are Bad

Studies

from the duh dept

A very small study (36 people in 16 homes) gave some very obvious results to a study in the UK. It seems that they really don’t like popup ads, and also think that banner ads that tell people to “click here now” or “buy now” are too pushy for their own good. More creative, entertaining banner ads might be more well received. This all makes sense, but many advertisers still seem to think the hard sell makes the most sense.