EMI Experimenting With Free Peer-To-Peer

from the testing-the-waters dept

While the music labels prepare their subscription versions of file-sharing apps that are unlikely to get any traction, and Fast Track starts passing Napster in terms of reach (most users seem to think it’s already much more useful than Napster ever was), EMI might be realizing that there are beneficial ways to working with free file trading outfits. They’ve been running a few experiments to see what happens, and have seen some of those experiments drive sales. Of course, the experiments still sound fairly annoying, and require the use of digital rights management “wrappers” to keep people from doing too much with the music. I’m still waiting for the music industry to realize that they’re doing their best to kill off one of the best ways ever created to promote all of their music.

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