Gator-IAB Fight Gets Interesting
from the sue!--sue!--sue! dept
Remember a week and a half ago that whole mess about Gator putting their own ads on top of other ads? Well, the Interactive Advertising Bureau didn’t take too kindly to that. They talked to Gator about the issue last week, and when talks broke down, they put out a statement this morning saying that Gator breaks the law in doing what they do. Gator, which seems like a proactive sort of company anyway, has struck back by suing the IAB for “unfounded accusations and threats”. I think it would be fun (and only fair) if the IAB was allowed to shout down Gator’s arguments in court while Gator’s lawyers were presenting arguments. It would make an effective demonstration of what Gator is doing to online advertisers.