Research Report Says Don't Trust Research Reports

from the well,-that's-helpful dept

Following on the post below this one (about blaming market research firms) this seemed very fitting. A market research firm has come out with a report saying that you shouldn’t trust market research firms when they predict stuff having to do with mobile commerce (or, as the kids these days like to say, “m-commerce”). I think we need a market research firm to come out with a report saying you can’t trust any market research reports – including that one.


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