Absolut's Web Advertising Campaign
from the as-much-about-the-medium-as-the-content dept
A look at Absolut Vodka’s first attempt at web advertising. The company which is famous for its print ads, has always shied away from advertising online for a variety of reasons. Now they’ve worked out a creative set of ads, that not only look to expand the Absolut brand online, but to “start a discussion” about web advertising. The first ad they put out (a standard banner ad) is designed to show the limitations of traditional banner ads. The next few ads are supposed to show how Absolut’s creativity has overcome those limitations. Sounds interesting, though, I think that part of the “creativity” is to get people (like us) to discuss this new branding campaign. That’s the real innovation – rather than the ads themselves.
