Do AOL's Ads Add Up?

from the not-really dept

While everyone else is crying about how the online ad market has dried up, AOL claims they’re doing just fine as there’s a “flight to quality”. Fortune takes a closer look at the numbers to suggest that AOL might be pulling a few accounting tricks out of the playbook to hide how well the advertising market is really treating them. They’re accounting for a lot of deals where they’re not really getting any cash out of the deal as if they were. While it’s all completely legal, it could certainly be used as well to hide weakness in the advertising side of AOL’s business.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Do AOL's Ads Add Up?”

Subscribe: RSS Leave a comment
1 Comment
xdroop (user link) says:

I don't get it.

The schools broke the law. Not even the schools are claiming otherwise. Why should schools be held to a different standard than businesses?

I agree with Microsoft when they say that schools should set the example of complying with the law, rather than merely breaking it when it becomes ‘inconvenient’.

All this is pushing schools to investigate cheaper alternatives, which in the long run is good for their students and for the entire free software community.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...