Movie Internet Madness

from the will-it-ever-stop? dept

We’ve already talked about some of the marketing tricks that the movie AI is working on to get people talking about the movie. However, plenty of other big blockbuster-wannabe movies are trying to do similar things. The new “hacker” movie Swordfish has what looks like a really really lame promotion to get people to try to find secret passwords to their website (didn’t they already do that with The Matrix?). However, for Planet of the Apes (the new one) one of the promotions involves geocaching. That’s right, they’re expecting those with GPS systems to go hunt down specific caches that they’ve hidden, take a picture, send it in, and be eligible for some sort of prize. It’s definitely a creative idea, but I think AI still has the lead in being the most creative of the bunch.

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