Building The Net Brand
from the rah-rah-rah!--go-internet! dept
An interesting article suggesting that those of us “in the industry” need to work harder at building the “internet brand” as something that is useful to everyone in their everday lives. The writer points out that most “normal” people now think of the internet as a joke – a place of dead and dying dot coms mixed with annoying spam. What he doesn’t mention is that a lot of this was caused by people building up that internet brand too much in the first place. There was way too much hype about the internet, and plenty of people started to believe their own bullshit. What people should really be doing instead of “building a brand” is building interesting products that work well, and which are actually helpful. Building a brand comes after that.