Why BT Doesn't Understand The Internet

from the should-have-thought-this-one-through-a-bit dept

As a company, what’s the first thing you do nowadays when coming up with a name? That’s right, you make sure you can get the domain name. Otherwise, what’s the point? So, what was BT thinking when they announced that they were splitting into BT Wireless and Future BT (with the internet business being in Future BT? Apparently they weren’t thinking at all. The domains for BTFuture.com and FutureBT.com were both registered a long time ago by random other people. However, BTFuture.co.uk and FutureBT.co.uk (the obvious other choices) both were snapped up yesterday following the announcement by folks who don’t seem to work for BT.

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