Ricochet Digs Out Two More Months Of Cash
from the phew dept
I’m following closely the fate of Metricom, as I’m a heavy ricochet wireless modem user, and it would be a pain for me, personally, if they went out of business. Despite former reports that they only had cash through June, now they’re saying they can hang on until August. They’re also apparently “restructuring and refocusing” their business now which involves advertising and targeting business professionals. I hope the advertisements are different than the incredibly annoying (I would change the channel) James Bond-ish commercials they were running. I also think the strategy isn’t the greatest. They have only 40,000 subscribers. If they positioned their offering as an alternative to DSL or cable modems – with no crazy installation problems and the added (wonderful) mobility capability – and dropped the price to a competitive $50/month, I think they would steal away plenty of customers from other broadband solutions.