Sleight Of Hand With Business Models

from the what's-really-going-on? dept

A good article that points out the big hole in the “Trojan Horse” business model arguments that technology companies and investors still like to make. These are when people start hyping up a company for something other than its main business. For instance, the idea that isn’t a retailer – but a technology company (oooh, ahhhh!). The problem is that in order for these “trojan horse” business models to actually work, they have to be good at the first part that gets to the trojan horse meaning that Amazon has to actually be a good retailer first. In Amazon’s case they might get away with it, but other companies, like Peapod being a customer data company and not an onlince grocer – didn’t work out so well.

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