Cut Operations, Not Marketing

from the oops dept

A new study has shown that many dot coms are making things worse for themselves by cutting marketing expenditures in an attempt to be profitable. Instead, they should be cutting operations expenses. Considering that marketing (in theory) should be a driving force behind revenue, this makes a lot of sense. Of course, it’s much easier to cut marketing. I’ve been saying for a while now that while we used to have companies that only looked at the “benefit” side of the cost-benefit equation, now people seem to only want to look at the “cost” side. In order to be successful, you really need to keep both sides in mind. It’s amazing how quickly people forget that.

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