About Faces Lawsuit Over Pay-To-Surf Deals

from the who's-talking-to-who? dept

About Inc. may be facing a lawsuit from pay-to-surf company TargetFirst. It’s a little unclear what happened, but apparently About “misled” TargetFirst concerning their own traffic and financial performance. They also didn’t happen to mention they were about to sign another deal with TargetFirst’s competitor. This does bring up a good issue that many startups deal with, though. When trying to make deals, information that is private is easy to “adjust” to make it sound better. The question is what sort of due diligence can another company do, and what sort of remedies should they have if they’re lied to?

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