E-Tailing Failed On Its Own Merits
from the customers?--who-are-they? dept
A pretty good interview with an “expert” on retail shopping. He makes a lot of good (if seemingly obvious, these days) points about why so many e-tailers have failed. Basically, they seemed to think they were multi-billion dollar businesses, rather than a basic retail outlet. Because of this, they lost focus on their customers. A company that isn’t focused on its customers is going to run into trouble.
