Lessons For E-Tailers In A Recession

from the deals-deals-deals dept

Just as online e-tailers are starting to raise prices to get to profitability, some are suggesting that the way to keep buyers coming is to lower prices. In a not very scientific study, the columnist asked people how their online buying habits would change in a recession. The consistent answer was that it wouldn’t change much, but price would become a more important determining factor. I think it’s amusing that this is coming at the time when all the e-tailers are trying to convince everyone that people don’t shop on price any more.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...