Online Advertising To Make A Comeback Someday?

from the give-me-my-ads dept

Ryan writes “With all the dire predictions for online advertising these days, and predictions for them to consume even more bandwidth and annoy more people, here’s one article predicting that they’ll come back someday. The main reason that is quoted is that online ad budgets average only around 2 percent of total ad budgets, and the major ad companies (CNet, Doubleclick, and AOL) are all beating their EBITDAs. Even this optimistic article warns investors to stay on the sidelines for a while longer to wait for adjustments, and says that companies can’t live on online advertising alone. Duh. While the article may have some truth to it, I know that there isn’t much in the advertising domain to interest me. I fast forward through TV commercials whenever I can because I don’t like them, and I can ignore online ads all the time – I don’t know what they think will draw people like me to click again. “

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