Ad Clicking Contest?

from the this-sounds-like-1999 dept

In a move that is either desperate or stupid, Switchboard has announced a new contest where they’ll reward surfers for clicking on banner ads. Considering that the concept of “click throughs” has pretty much been abandoned, this seems about a year too late. Also, they say they’re doing this to increase traffic to their advertisers’ sites. While this will increase some traffic, and maybe convince their advertisers to spend a little more next month, the fact is that these aren’t useful eyeballs. These are people who are clicking just to get a prize.

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