Keeping Friction In E-Commerce

from the it's-the-only-way dept

A very good article at Salon pointing out that for all the predictions of “frictionless e-commerce”, it turns out that the friction finds a way back in. There can be many reasons why. The most interesting part of the article points out the main “problem” with frictionless e-commerce. The more frictionless the e-commerce, the less room their is for profit, making it impossible for companies to make any money.


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