The Return Of Boo.com
from the it's-baaaaaack... dept
Yes, that’s right, FashionMall, the company that bought the remains of Boo.com are getting ready to relaunch the site. From their description, it sounds like it will be just as bad as the original site. They’re keeping Miss Boo who they say will provide “kicky, irreverent product commentary” (what the hell is “kicky commentary”?). Of course if the comment, “We’re creating a virtual party where the famous, infamous and anonymous can interact with impunity.” doesn’t scare you off, perhaps their plans on how to make money should. They don’t seem to want to make money by selling products with a good healthy margin, but rather they admit revenue will come from selling customer data. Now there’s a winning strategy in these days when all anyone is talking about is protecting online privacy.
Comments on “The Return Of Boo.com”
good flopping publicity
I guess being a high profile flop gave them some pretty good publicity so I actually think it’s a good idea if consumers feel safe enough to shop there. I had to stop myself from saying again because I don’t know anyone that actually bought stuff there, just browsed!