Jupiter Says E-Commerce Sites Too Conservative

from the say-what? dept

I’m not sure I believe this one. A study from Jupiter shows that many e-commerce sites don’t use “advanced technologies” such as flash and java. That part is understandable. What I don’t understand is why Jupiter thinks this is a “bad” thing. They say it’s shortsighted. I think most design experts would disagree. By designing without these often distracting technologies, users are more likely to find what they want quickly, and not get pissed off at being excluded from any particular site.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Jupiter Says E-Commerce Sites Too Conservative”

Subscribe: RSS Leave a comment
1 Comment
Ed Renaissance says:

Advanced Technology

I agree that this study completely misses the boat. Amazon, though justly maligned for such things as one-click patents, is a commerce site that uses a lot of useful technology — browse something on Amazon and you’ll see not only a picture of the item, the price and whether it’s in stock, but you’ll also see reviews, sales ranks, what other groups purchased it, what people who purchased that item also purchased, recommendations related to that item, etc. None of this has anything to do with useless eye candy like Flash or Java toys.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...