Buying Clothes That Fit Online

from the it-all-sounds-good-in-theory... dept

Two different companies have come up with two different methods to help shoppers buy clothes online. They are both trying to solve the problem of consumers buying clothes online that don’t fit when they get to the house – meaning costly returns. The two methods are very different, and both companies claim the other company’s method won’t work. Meanwhile everyone else is upset about the privacy policies of both companies. One company involves a full body scan at retail outlets. Once that’s done, you have a unique identifier that will let retailers know your size. The other method is through collaborative filtering on what you already own and like. Honestly, I doubt either of these will work very well. It’s tough enough to go to a real store now and pick out two clothes items that say they’re the same size and have them both fit well.

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