from the um...-that-sounds-like... dept

A good article by Seth Godin (of permission marketing, and Yoyodyne fame) about the concept of Ideaviruses. Um… Seth, have you ever heard of a meme? Yes? Okay, the “ideavirus” is the same thing. Anyway, if you discount Seth thinking he’s discovered something new which makes him totally cool, and then just read it for content, it’s still quite good. While the concepts aren’t really new, it’s not often you see a good article that applies these concepts to business, so it’s still worth reading.

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