Sweeps Moving to the Web?

from the when-good-cops-go-bad---on-the-web dept

An interesting article from a television critic suggesting that what we’ve seen happen on TV in the form of bumping up content for sweeps week, may be happening on the web. He goest through the history of how Fox changed the world of sweeps by putting on crazy programming – and how that strategy eventually backfired. He then compares that to iWon.com’s buying their way into the top 50 sites by giving away money. I’m not sure the analogy works completely. There has always been crazy, attention getting content on the web, but there are simply too many sites, and it’s too easy to find another one, to have the same sort of results. Of course, there will always be ridiculous content, but I’m not convinced it will “take over” like it did with Fox.

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