VW First to Sell Cars Online
from the channel-conflict dept
VW (Volkswagon) recently decided (with dealer approval) to sell two special editions of its Beetle. This is very interesting since both the pure plays (Carsdirect.com etc.) and the Manufacturers have been trying to avoid the dealership channel but have been stopped in their tracks by grandfather clause type laws.
These laws state that vehicles must be sold through dealerships. VW must have planned very well to have the buy in of its participating dealerships… Stay tuned for other manufacturers to launch a similar campaign.