24/7 Suing DoubleClick

from the stupid-patent-lawsuits dept

24/7 which had been rumored to be in acquisition discussions with Doubleclick is now suing them for patent infringement. Apparently 24/7 thinks they invented the concept of targetting ads to users based on surfing patterns. This is yet another stupid patent lawsuit from a company that can’t seem to make money any other way.

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