Looking Back at Super Bowl Ads

from the didn't-do-very-much dept

USA Today takes a look at the dot coms that spent ridiculous amounts of money this year for TV ads during the Superbowl and points out that most of them didn’t do much to increase traffic. The conclusion (tied to the recent market downturn) is that the party is over. I think it’s a little premature for everyone to make claims like that, but it seems more and more the media sees things only in black and white: and either the party’s over or it’s raging like there’s no tomorrow. For once it would be nice to see the middle ground.

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