Looking at Half.com
from the not-half-bad dept
I’ll admit that I never really checked out Half.com before. Any company that convinced a town to rename itself Half.com struck me as being a little too insane to bother with. However, the NY Times has taken a look at Half.com and they seem to like what they see. I do think it’s a pretty good idea, that seems to have been built well. The question is how well they can get their brand out there. I guess that NY Times article doesn’t hurt.