I vividly remember a time — way back about 4 years ago — when PointCast was the flagship of the “next big thing”. Push technology was going to revolutionize the internet and it seemed like every buzzword-compliant company had a strategy for it.

Now, the term “push” is passe. Your company is out-of-date if you are using it. The solutions that were called “push” at one time are now called something else. They’re still in use, but calling them “push” is the marketing equivalent of wearing acid-washed jeans.

I have to wonder if, in five years, we’ll be reading similar stories about today’s hot buzzword-compliant companies. Will we all be sitting around snickering, “Hey, remember that whole broadband wireless business-to-business e-commerce craze?”