Yahoo's Achilles Heel? Brand?
from the interesting-spin dept
Here’s an interview with Bob Davis, CEO of Lycos where he attempts to argue that Yahoo’s achilles’ heel is their brand. That’s a very different spin, and a tough one to support on the internet. He makes the analogy to the traditional media business, but I’m not sure that flies on the internet.
Comments on “Yahoo's Achilles Heel? Brand?”
He's just bitter
He’s realized that he can’t beat Yahoo in their own space, so he’s betting that eventually Yahoo will have to enter his. I don’t buy it. I use Yahoo quite a bit, and it has never bothered me that thier stock quotes or IM service don’t have special names. I think it strengthens the brand, because it appears as a unified site instead of a collection of partners. I go to Yahoo, I can check classified ads and auctions and email and do my searches…. just about anything I want from a portal. Lycos on the other hand is still