BDC Launches Web-only Bank
from the Tallest-Midget-In-The-Circus dept
This is a shocker to me, Mr. Financial Services: Bank One launched a bank for the first time in their history (they have only ever acquired banks since their own inception), they launched it under a new brand, and it is web-only. This “big-dumb-company” has made some incredible strides (though on a personal note, they need to “un-midwesternize” their call center, as you invariably get several doses of the southern/midwestern “Thank yuuuuuuuu” from anyone you talk to). It will be very interesting to see how aggressively they market this, as they’ve got some mighty deep pockets.