Moldover Gives People A Reason To Buy His CD By Turning The Case Into An Instrument

from the rock-out dept

Another day, another example of a musician not freaking out about "piracy" but looking to create innovative reasons to actually buy something. The latest is the artist Moldover, who not only learned how to build circuit boards that display the album artwork and spell out the song titles, but he actually turned the CD case itself into a fully functional instrument. Check it out:
It has a button that makes sound, and then you can adjust the sound via light sensor that creates a virtual theremin. On top of that, it has a line-out jack, that lets you listen quietly, or record music via the CD case itself.

It seems like every day we see new and different examples of artists coming up with cool reasons to actually buy product. While some critics insist that these sorts of things only work once, I tend to believe that creativity knows no bounds, and we'll keep seeing more and more unique ideas.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Xyro TR1 (profile), Aug 21st, 2009 @ 8:17am

    I'm impressed

    This is one of the most unique ideas I've seen implemented in a long time. Props to him for coming up with such an impressive marketing technique.

     

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  2.  
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    Xyro TR1 (profile), Aug 21st, 2009 @ 8:23am

    Re: I'm impressed

    I'm so impressed, in fact, that I just bought a copy.

     

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  3.  
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    Anonymous Coward, Aug 21st, 2009 @ 9:14am

    I am impressed, but I have to ask the obvious question: Is the music that lame that nobody would buy it on it's own?

     

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  4.  
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    ChurchHatesTucker (profile), Aug 21st, 2009 @ 9:17am

    Wait, What?

    I'm still trying to wrap my head around 'virtual theremin.'

    Neat idea, though.

     

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  5.  
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    Anonymous Coward, Aug 21st, 2009 @ 9:19am

    Re:

    Who buys CDs for music?

     

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  6.  
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    Steven, Aug 21st, 2009 @ 9:48am

    Fantastic!

    That is a fantastic idea! I am considering buying a copy. This is the coolest thing I've seen since Year Zero's temperature sensitivity. Props!

     

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  7.  
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    yozoo, Aug 21st, 2009 @ 10:12am

    UH OH

    How many patents did he violate . . . looks like trouble to me!

     

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  8.  
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    imbrucy (profile), Aug 21st, 2009 @ 10:22am

    That is actually an awesome idea and I love the fact that he demonstrates playing some music with it in the video. I may buy his cd just to mess around with the case.

     

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  9.  
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    Alan Gerow (profile), Aug 21st, 2009 @ 10:23am

    Re:

    I don't think that's the obvious question. To me, the obvious question is: Why aren't more artists trying things like this?

    Here's an artist who's at least giving people a reason to pay for something that's creative and fun over downloading that isn't suing everybody they can think of and demanding some "right to be paid" that they made up.

     

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  10.  
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    Anonymous Coward, Aug 21st, 2009 @ 10:27am

    Re: Re:

    Secondend; you buy CDs because you enjoy the music by the artist. Kind of a collector's thing, kind of a fanboy thing.

     

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  11.  
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    baditup (profile), Aug 21st, 2009 @ 10:27am

    WOW!

    That's freakin awesome! Good marketing strategy....

     

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  12.  
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    Anonymous Coward, Aug 21st, 2009 @ 10:27am

    I have no idea who this musician is.

    I have no idea if his/her music sucks or not.

    I want that CD!

     

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  13.  
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    ChurchHatesTucker (profile), Aug 21st, 2009 @ 10:40am

    Re:

    "I have no idea if his/her music sucks or not.

    I want that CD!"

    Interesting in that we seem to have the RtB in front of the CwF, whereas it's usually the other way 'round.

     

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  14.  
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    Cyanid Pontifex (profile), Aug 21st, 2009 @ 10:54am

    That looks pretty awesome. I really sort of want it now.

     

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  15.  
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    diabolic (profile), Aug 21st, 2009 @ 10:57am

    This is 'neat' but who wants to buy plastic discs?

    In this article and the one the other day about Pay What You Want both centered around selling plastic discs. This site has articles all the time that talk about how people do not want to buy plastic discs. So we have a neat feature that may be a reason to buy and a plastic disc that is not a reason to buy. How about affordable and downloadable tracks in the same quality that is available on the plastic disc? How about the neat plastic disc case that plays music but with a key to download the track and without the plastic disc?

     

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  16.  
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    Anonymous Coward, Aug 21st, 2009 @ 11:04am

    Re:

    If you are going to buy physical product, the CD is still a very desirable thing to have. In fact, many of the people who spend hours a day downloading stuff also spend them time to burn it to disc for safe keeping.

    Regardless of what Mike tries to tell you, the shiny plastic discs are still important to consumers, and even fairly important to (non consumer) infringers

     

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  17.  
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    Chronno S. Trigger (profile), Aug 21st, 2009 @ 11:04am

    Re:

    or a neat plastic disk without copy protection so we can just rip it.

    There are thousands of ways things could go. As ChurchHatesTucker pointed out, the RtB and CwF can come in any order and from any place.

     

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  18.  
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    Anonymous Coward, Aug 21st, 2009 @ 11:13am

    Getchyer gimmicks here! Step right up! Getchyer gimmicks here! Limited supplies, getchyers before they run out!

     

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  19.  
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    Anonymous Coward, Aug 21st, 2009 @ 11:25am

    Re: Re:

    I'm quite sure that Mike hasn't said that plastic discs are not wanted. In fact, many of the artists that he's praised have sold plastic discs. Mike's reasoning has usually been that CD purchases should be voluntary and not forced.

    The issue isn't that plastic discs are dead, it's that CDs are dead as the means to get the music, and you have an entire industry clinging to that dead model as the source of their revenue.

    If you want the music, buy the music. If you want the CD, buy the CD. A marketing strategy that forces people to buy the (more expensive) CD when they want the music just ticks off the customers.

     

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  20.  
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    Noah Body, Aug 21st, 2009 @ 11:53am

    Sweet Idea

    That's so cool that i just bought the pocket version.

    +1 Props to Moldover

     

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  21.  
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    Dirk Belligerent, Aug 21st, 2009 @ 12:08pm

    What are you people? 12-year-olds?!?

    Reading the comments, it's not surprising that that in everyone's herdthink of "Who buys music? Who wants a piece of plastic?" no one has considered that CDs SOUND BETTER!!!

    I was reading in the new Wired last night - printed on dead tree product! SUCK IT!!! - about the "MP3 Effect" and how "good enough" quality was becoming preferred. They mentioned an experiment that incoming college students who were played music from various sources and nowadays, these kids preferred the distorted lossy sound of MP3s because they think that's how music is supposed to sound.

    I've always found it ironic that as digital recording has gone into 192KHz territory (e.g. ProTools HD), the final product delivery method may be a compressed audio format with no dynamics and everything abouve 16KHz lopped off. Yeesh. May as well record into a boom box if that's how it's going to end up.

    Hate to sound like a grumpy old man, but you kids with your sneering arrogance about music delivery methods are ignorant punks.

     

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  22.  
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    Anonymous Coward, Aug 21st, 2009 @ 12:12pm

    Re: What are you people? 12-year-olds?!?

    MP3s? What are those? Some ancient data format?

     

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  23.  
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    Alan Gerow (profile), Aug 21st, 2009 @ 12:13pm

    Re: Re:

    Well, the thing is the disc in the store comes with 12-20 songs. The back-up discs people create store several hundred. Thousands on a DVD.

    If I could legally purchase discs of hundreds or thousands of MP3s instead of a dozen at a time, that would make the commercial purchase of the disc format more interesting.

    As it stands, a whole disc for a dozen songs is a complete waste of physical storage space. I've sold off most of my CDs because I got tired of storing and moving them around. An entire box of commercial CDs fits on one DVD-R.

     

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  24.  
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    Skeptical Cynic (profile), Aug 21st, 2009 @ 12:20pm

    Re: What are you people? 12-year-olds?!?

    I have for a long time been a big audiophile. (I spent over $3k on a audio set up 15 years ago.) And in some ways I do agree with you. The simple fact is that MOST people don't really hear the extra range and depth and they don't want to pay for it. It's like a color blind person paying for a rainbow painting. And unfortunately if musicians and music sellers want to make the most money they must appeal to the widest group of buyers.

    PS. I think this is why people pay to go see concerts because they get all the range and depth they miss in the CDs.

     

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  25.  
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    Alan Gerow (profile), Aug 21st, 2009 @ 12:21pm

    Re: What are you people? 12-year-olds?!?

    Except you grew up listening to music on LP, cassette tape, and then CDs. I knew people in the '90s who bemoaned CDs because it sounded too crisp and empty ... it lost the warm fuzziness of the tape or LP ... it felt less organic.

    As far as I'm concerned, most MP3s that are properly encoded display no noticeable difference in sound quality to me from the CD source. It's people who encode at crappy settings or with crappy software that get crap out in the end.

     

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  26.  
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    Skeptical Cynic (profile), Aug 21st, 2009 @ 12:22pm

    Re: Re: What are you people? 12-year-olds?!?

    Oh, and I am thinking of buying the CD just because he needs to be rewarded for trying something new.

     

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  27.  
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    diabolic (profile), Aug 21st, 2009 @ 12:28pm

    Re: Re:

    The only reason plastic discs are still important is because they offer the high quality recordings that are genreally available. Most downloads are much lower quality. Plastic discs themselves are not important.

     

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  28.  
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    TheStupidOne, Aug 21st, 2009 @ 12:50pm

    Re: Re:

    That's because it is a pretty interesting application of circuitry and this place is dominated by geeks

     

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  29.  
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    Anonymous Coward, Aug 21st, 2009 @ 12:51pm

    Re: I'm impressed

    cds are so passe

     

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  30.  
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    ChurchHatesTucker (profile), Aug 21st, 2009 @ 12:54pm

    Re: Re: What are you people? 12-year-olds?!?

    "PS. I think this is why people pay to go see concerts because they get all the range and depth they miss in the CDs."

    I think you were spot-on earlier, in that there are people who 'get' the audiophile portions of what's offered.

    And most people, I suspect, don't get that. They go to concerts for (a)Social reasons, (b)Support reasons, and (c)Bragging rights.

    I've seen the same thing happen in Second Life, which pretty much takes the audiophile part out of the equation.

     

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  31.  
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    Azrael (profile), Aug 21st, 2009 @ 1:11pm

    Re: Re:

    I do, if the music i want to hear is worth the money for a much better quality compared to your average mp3 file.

     

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  32.  
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    Anonymous Coward, Aug 21st, 2009 @ 1:47pm

    Why not just state the obvious? this guy is selling a cute toy, and hoping like heck that people might actually listen to the music.

    Perhaps he should just get into the selling electronics business instead.

     

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  33.  
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    Anonymous Coward, Aug 21st, 2009 @ 4:04pm

    Re: Re: Re:

    Who listens to MP3 files for music?

     

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  34.  
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    Anonymous Coward, Aug 21st, 2009 @ 7:34pm

    Re:

    All music is, by that definition.

     

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  35.  
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    Anonymous Coward, Aug 21st, 2009 @ 7:37pm

    Re: What are you people? 12-year-olds?!?

    "CDs SOUND BETTER!!!"

    You're right! Unlike downloaded songs, which are just binary data that sounds like computer crap, CDs are the real sound stored into a magic plastic device! It's probably some sort of vibration thingy like vinyl records, you should try and put them under a needle and make them sound!

     

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  36.  
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    Derek Kerton (profile), Aug 22nd, 2009 @ 8:52am

    Re:

    The irony is that you don't understand how that is good business.

    We all did see "the obvious". Mike did state it. But the "cute toy" is more than you seem to understand. It is linked to the music and the artist, and is thus promotional. Plus it gives the artist a scarce, tangible product to sell, which gives people a reason to buy. They don't have much reason to buy the music, which he gives away for free (also promotional).

    Ultimately, this "obvious" ploy will lead to:
    a) More disks sold, more revenue
    2) More awareness of this artist, buzz, sharing
    II) More live performance ticket sales, performance revenue
    v) More merch sales at shows
    70 Goto a) and repeat

    Yeah! I mean, how stupid is that! Gawd! Stupid musician, "hoping like heck that people might actually listen to the music" and doing something to make that happen. You're right, he should just quit instead.

     

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  37.  
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    Anonymous Coward, Dec 30th, 2009 @ 10:32pm

    Re:

    NO WAY! The music is amazing he is just smart enough to know that he wants his listeners to be involved and give them a reason to want to buy the CD.

     

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