Legal Issues

Legal Issues

by Mike Masnick


Filed Under:
cables, monster deer block, moron in a hurry, salt lick, trademark

Companies:
monster cable



Monster Cable's Lawyers Realize That Even A Moron In A Hurry Knows The Difference Between A Salt Lick And A TV Cable

from the trademark-fun dept

Monster Cable has a long history of abusing trademark law to threaten and/or sue pretty much any company that uses the name "Monster" in its brand. That has included the TV show Monster Garage, a clothing store called MonsterVintage, Disney for the movie Monsters, Inc., the makers of Monster Energy drink, the Chicago Bears for having the nickname "Monsters of the Midway," and the Boston Red Sox for offering "Monster seats" on top of their famous "Green Monster" wall. We recently noted that it had also gone after Monster Mini Golf.

Of course, that's not how trademark law works. It doesn't give Monster Cable total control over the name Monster. It just gives the company the right to prevent others from using the brand in the same market in a way that is likely to confuse consumers. It's difficult to believe that anyone would think that Monsters, Inc., was somehow from Monster Cable. But, on and on it goes -- though, it appears that Monster Cable's lawyers were finally convinced to drop one suit. An anonymous reader points us to the news that Monster Cable has withdrawn its trademark challenge against the makers of Monster Deer Block, a salt and mineral lick designed to attract wild deer. Apparently, some lawyers for the makers of Monster Deer Block persuaded Monster Cable's lawyers that there was little chance of consumer confusion between the product and the makers of expensive audio/video cabling.

31 Comments | Leave a Comment..

 
 

Reader Comments

(Flattened / Threaded)

    Jul 22nd, 2008 @ 5:59pm
  • Lawyers don't make these decisions

    by Willton

    Keep in mind that the lawyers for Monster Cable are not the ones calling the shots. The lawyers for Monster Cable are mere agents for the company; they don't typically have the authority to make the decisions of who to target and whether to sue or settle. Those decisions are made by the decision makers: the executive officers or the board of directors. If you're looking to blame someone, blame them.

    (reply to this comment) (link to this comment)

    • Jul 22nd, 2008 @ 8:12pm
    • Re: Lawyers don't make these decisions

      by drkkgt

      Hmm, I wonder how much it is the execs or the lawyers going to the exes and saying "hey there are these guys we could get money from......."

      (reply to this comment) (link to this comment)

    • Jul 23rd, 2008 @ 12:19am
    • Re: Lawyers don't make these decisions

      by Scott

      But they can advise the company executives on whether proposed suits have legal basis.

      They could say, "Sir, any judge will throw this case out of court."

      And the PR/Marketing department needs to understand how this alienates potential customers. I for one would rather see a tech company spend their money on improving product lines than on frivolous lawsuits.

      Oh, and don't Monsters of the Midway and The Green Monster predate Monster Cable?

      (reply to this comment) (link to this comment)

    • Jul 23rd, 2008 @ 2:59pm
    • Re: Lawyers don't make these decisions

      Don't blame me for helping you do something stupid, unethical or wasteful-I'm just your lawyer/agent. Poppycock. If Monster has a history of engaging in needless or heavy handed threats involving the trademark MONSTER then either they should fire their in house laywer(s) their greedy outside counsel or the management blinded by hubris

      (reply to this comment) (link to this comment)

    Jul 22nd, 2008 @ 6:06pm
  • Just Boycott the Bastards

    by Ruth Smatterling

    There is a really way to help fix these assholes. Don't buy Monster Cable.

    (reply to this comment) (link to this comment)

  • Jul 22nd, 2008 @ 6:21pm
  • by Chris

    Monster cables are overpriced and not worth the money. It seems they have a high profit margin if they are causing so many lawsuits. I refuse to buy Monster cables when there are so many others out there that work just as well for a fraction of the price.

    (reply to this comment) (link to this comment)

  • Jul 22nd, 2008 @ 7:14pm
  • New Product at Best Buy

    by Hmmm

    I don't know about you, but if Monster Deer Block wanted to, they probably would only have to put on a shiny wrapper and the sales guys at Best Buy would start pushing it to the sheep that buy the cables. They could call it an Audio/Visual "enhancement" product...

    (reply to this comment) (link to this comment)

  • Jul 22nd, 2008 @ 7:36pm
  • People actually buy them???

    by Greg

    I'm surprised that people actually still buy Monster Cables, seeing as nothing about them is monstrous except for the price... Oh the comedy. (I'll be here all week try the veal.)

    I was just visiting a friend and he was needing some rewiring done on his gear... "oh lets go to bestbuy..." you know the story. People assume that bright colors and clear packaging means good quality. WTF Old job, boss was obsessed with monster cables, insisted we use nothing but, insisting that they are the best quality... mind you we were running about... oh i'd say a mile+ in total of cat6. We wound up going over his head and explained the absurdity of his notions... you can imagine the conversations so I wont go into them here. But it goes back to, the packaging is worth the 300% markup for the word monster. If it could actually summon creatures of the nether world, fine I'd pay it.

    Instead of laughing at our uninformed brethren we should be doing our best to educate them about alternative cabling sources.

    Friends dont let friends buy monster cables.

    (reply to this comment) (link to this comment)

    • Jul 23rd, 2008 @ 9:25am
    • Re: People actually buy them???

      by Joe Smith

      "I'm surprised that people actually still buy Monster Cables"

      The big box retailers push Monster cable because the margins are so much better than generic cable. I go to Radio Shack and pay 1/3 the price.

      (reply to this comment) (link to this comment)

    Jul 22nd, 2008 @ 7:48pm
  • by Texas Monster Boy

    I'd boycott Monster Cable just for being practicing assholes, but I don't use their stuff anyway. Oh well ...

    (reply to this comment) (link to this comment)

  • Jul 22nd, 2008 @ 8:19pm
  • by travis

    It would be nice to see someone with alot of capital,like say the chicogo bears organization, to flip the suit back on Monster cable, since they have been the "monster"s of the midway since long before monster cable came along, and is easily demonstratable, so if its ok for monster to raise these rediculous suits, then it would be perfectly aceptble for someone else to sue them. That would make me smile :)

    (reply to this comment) (link to this comment)

    • Jul 23rd, 2008 @ 12:25am
    • Re:

      by Scott

      Fine for the Bears to use it, since it predates the cable co. But unfortunately, the Bears didn't trademark it.

      I'd love to see Monster Cable held in contempt of court for frivolous filings though.

      (reply to this comment) (link to this comment)

    Jul 22nd, 2008 @ 8:40pm
  • by Emilio

    When you're in a hurry, and running over to Best Buy 'cause they're the only close place likely to have it, and you go in and look at the shelves, and see more and more Monster brand, and fewer and fewer Belkins, say, or whatever less expensive house brand they might also carry, you come to the conclusion that there's some high-margin collusion goin' on between BB and MC. If they only carry MC, that's what you're gonna end up paying for, rather than not hooking up the new gizmo until the following week, when the UPS guy finally shows up with it...

    (reply to this comment) (link to this comment)

  • Jul 22nd, 2008 @ 9:54pm
  • the alternative

    by cheap electric cable instead of monster cable

    You can use cheap brown electrical wire that can be found at your local hardware store. The same kind that is often used for lamp cords. It's better than Monster Cable because the sound is the same** and the price is much cheaper.

    ** Google "monster cable wire coat hanger" minus the quotes.

    (reply to this comment) (link to this comment)

    • Jul 23rd, 2008 @ 12:29am
    • Re: the alternative

      by Scott

      Better to use actual large gauge stereo wire. It's cheaper than electrical cord and has the advantage that one side will have a stripe or other distinguishing marks to allow you to keep your polarity straight. Comes on big spools at a fraction of the price that Monster charges.

      For audiophiles, Monster Cable may fall between inferior and acceptable. But for anyone who isn't a serious audiophile, high end cabling doesn't provide a noticeable benefit. In other words, until the cabling is providing most of the quality loss, there's not much sense in upgrading to hobbyist quality stuff.

      (reply to this comment) (link to this comment)

    • Jul 24th, 2008 @ 1:19pm
    • Re: the alternative

      by esteban DeJesus

      I don't understand all this bashing about cables, every industry (especially in the consumer driven US) has higher end products and costlier versions.. cloths, cars, houses its is everywhere. it is called a free market.
      you really think 18-20 guage lamp cord will preform and last as long as quality speaker wire? wow what ignorance!
      at least your post is generic enough, most of the bashers lead readers competitor cables or alternative locations to purchase on line, which is piggy-backing on monster name recognition, because the product they want to promote/sell will never generate the hits on their own merits.

      (reply to this comment) (link to this comment)

    Jul 22nd, 2008 @ 10:12pm
  • Most likely.....

    by Double Down

    the salt lick would be more useful.

    Eric

    (reply to this comment) (link to this comment)

  • Jul 22nd, 2008 @ 11:45pm
  • When will Monster Cable Get its Come Uppance?

    by Jack

    When will a judge seriously penalize Monster Cables' lawyers for these frivolous lawsuits?

    (reply to this comment) (link to this comment)

  • Jul 23rd, 2008 @ 12:20am
  • mini or monster

    by Dan

    Maybe this is just a Freudian over compensation by the Monster executives.

    (reply to this comment) (link to this comment)

  • Jul 23rd, 2008 @ 4:20am
  • monster

    by sknarf

    If you knew the arrogant *#*#* that owns Monster you would understand the stupid lawsuits. And yes there is a sick amount of profit in those nice looking very average cables.

    (reply to this comment) (link to this comment)

  • Jul 23rd, 2008 @ 7:46am
  • Lamp cable or speaker wire

    Just be careful if you are using long runs of lamp cable. It is unshielded, which means you will pick up lots of noise on the line (buzz, hum, that sort of thing, or snow on video).

    I knew a church once that thought like that, and then they wondered why they got police radio in the middle of their services sometimes. At sufficient lengths, the unshielded wire becomes an antenna for a given frequency.

    Don't take this as me recommending overpriced Monster Cable, because I am not. Most audiophiles will go for something like Monoprice or Blue Jeans Cable, two companies that are high quality at a slightly above average price.

    (reply to this comment) (link to this comment)

  • Jul 23rd, 2008 @ 9:45am
  • Lamp cable or speaker wire

    by bob dog

    Not much difference I can see between Monster Cable and zip cord...or Monster Cable, Inc. and SCO, Inc.

    Oh, damn. Now I'll probably get sued.

    (reply to this comment) (link to this comment)

  • Jul 25th, 2008 @ 11:48am
  • by john doe

    There's a recent Monster cable "review" on the Web somewhere, where a guy very carefully stages a blind comparison of Monster cables to other products. His MonsterCable-fan brother couldn't tell the difference between MonsterCable and coat-hanger wire. Literally, coat hangers that have been straightened and stripped of varnish, and then used as speaker cables. Sounded just as good, to a blindfolded listener!

    (reply to this comment) (link to this comment)

  • Jul 5th, 2009 @ 2:26pm
  • Jul 5th, 2009 @ 2:26pm

Add Your Comment

Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML
Save me a cookie
  • Plain Text: A CRLF will be replaced by break <br> tag, all other allowable HTML is intact
  • HTML: No formatting of any kind is done without explicitly being written in
  • Allowed HTML Tags: <b> <i> <p> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Close
Have a Techdirt Account? Sign in now.
Get Techdirt’s Daily Email
Plain Text HTML Save me a cookie

Search Techdirt
And now, a word from our Sponsors..



Subscribe to Techdirt's Daily Email Newsletter

Techdirt's Daily Email Newsletter

Related Stories
Close
E-mail It