We've already seen more and more musicians tells the recording industry to drop DRM
policies that hurt the consumer. And, of course, we know that consumers prefer
non-DRM'd music (which sorta goes without saying). Now even music retailers are wondering what the recording industry is thinking. A group of UK retailers have banded together to urge the industry to drop DRM altogether
in order to help boost holiday sales this year. Of course, in the past, we've seen the recording industry insist DRM was needed to protect both the artists and the retailers -- but it certainly looks like both are finally realizing what many have said all along: the only thing that DRM "protects" (and it does a piss poor job of it) is the obsolete business model of the record labels.