Remember the story back in June about how AT&T had extremely quietly started offering $10 DSL
as was required in its deal to buy BellSouth? The company was promoting many other, more expensive, DSL options, but the only way you could get the required $10 version was if you specifically knew to ask about it. Broadband Reports
points to an interview from an Atlanta newspaper with AT&T CEO Randall Stephenson where he's asked about the $10 DSL. The interviewer points out that no story about AT&T resulted in a more irate response from AT&T customers as its story about the hidden offer for $10 DSL, suggesting that this was a huge issue for AT&T customers. Stephenson's response? First he denies that the company made it hard to find, and then he says that they're not promoting it because customers don't want it
. This, despite the clear response from customers to the very newspaper who was conducting the interview. Then, he basically admits that the $10 DSL doesn't work very well, saying that they don't promote it because they don't want to give customers a product that sucks. Of course, he says that as if it's not his company that has quite a bit of control over whether or not the product sucks. Yes, that's right. AT&T actually thinks you'll believe that they're hiding their cheap broadband offering because, seriously, who wants cheap broadband when more expensive broadband is available? Of course, this isn't a new strategy from AT&T. Back when it was SBC and refused to offer naked DSL, the claim was that customers didn't want naked DSL either
, despite the success many other companies were having with it, and numerous articles with people clamoring for it. It appears that AT&T has figured out that when there's really no competition, you get to decide what it is your customers really do or do not want.