With Little Else To Celebrate, Vonage Dances On Sunrocket's Grave
from the comeuppance dept
Vonage has been having a rough go of it lately, so apparently the company has to take whatever small victories it can. A spokesman for the company recently bragged that it was responsible for the demise of Sunrocket, the #2 independent VoIP operator. In a sense, the company is correct in that the cutthroat price competition in this space is what killed Sunrocket. But Vonage is struggling itself for the same reasons. From a business model perspective, there wasn't much of a difference between Vonage and Sunrocket, except that Vonage seemed to spend way more on advertising. By going out of its way to highlight Sunrocket's woes, the company is pretty much reminding everyone that it's in the exact same boat.