Rumor: Google And Salesforce.com In Partnership Talks
from the the-long-feared-Google-CRM dept
The Wall Street Journal is reporting on rumors that Salesforce.com and Google are close to forming some sort of partnership. The rumor has actually been floating around for a little while, so it sounds like there may be some legitimacy to it. If the two companies did decide to hook up, it wouldn't be hard to see the rationale. Google has long ago dropped the pretense that it's not competing with traditional software vendors, as it's even changed its corporate tagline to "Search, Ads & Apps". As for Salesforce.com, it's facing mounting competition from vendors like Oracle, SAP and Microsoft in its core business, so an alliance with Google might be a way for it to beat back the competition. Still, it's not clear what an alliance would actually accomplish. As the Journal reports it, the companies may offer a link between Google's email and document authoring apps and Salesforce.com's CRM service. That's fine, but it raises the question: why can't customers do this already if they want? Despite all the talk about how web services are made to be mashed up and so forth, people are realizing that it's often easier said than done, and that a lot of web services are isolated silos. Customers are then at the whim of the vendor, which decides what other services they'll offer integration with. So while Salesforce.com looks to gain an edge by doing a deal with Google, it leaves room for a competitor to succeed by being more open.